Sunday, June 23, 2013

Consumerism Movement Development Programme

There are many consumerism movement has been established. The Ministry of Domestic Trade, Co-operative and Consumerism (MDTCC) also has developed several consumerism movement under the Consumerism Movement Development Programme.

Here is the list as mentioned in MDTCC official website (last updated : March 22, 2012) :


CONSUMER SQUAD was formerly known as Voluntary Price Monitor (SPH) (2001-2006).  In 2006 – 2011 it was known as consumer partners with the objective to assist the goverment in monitoring the prices of the goods ( price tagging) and services.

The group was rebranded again as Consumer Squad in order to strengthen and improve the effectivenss of it’s function across the country. In addition, the number of Consumer Squad is expanded in collaboration with Consumerism NGO, non consumerism NGO as Cuepacs, business associations such as Perdasama, Giant & Jusco and the public. This synergy is very important in creating an intergrated and precise consumer movement for upholding the rights of consumers. All information / info, promotions and on line registrations for consumer to become a member of Consumer Squad can be accessed at


National Consumer Movement Council (MGPK) is a council chaired by Minister of Domestic Trade, Cooperatives and Consumerism and it’s committee consists of all the State Chairman of the Consumer Movement (GPN), which are the State Director of Domestic Trade, Cooperatives and Consumerism (PPDNKK) in states and the appointed Co-Chairman from the consumers’ association. MGPK’s objective is to discuss  issues on consumerism, to coordinate the implementation of consumer programs and activities at state and district and serves as the liaison body  between the Federal and State governments in the areas of consumerism.


State of the Consumer Movement (GPN) is a forum chaired by the Chairman of the State Consumer Movement (GPN) whichare State Director of Domestic Trade, Cooperatives and Consumerism  (PPDNKK), and a appointed Co-Chairman from the consumer organizations, representatives from State business enterprises, the State Agnecis and the District Chairman of the Consumer Movement (GPD). GPN was established to provide an official forum to discuss and to solve consumer problems at the state level. This is in line with the Ministry’s vision to focus on people, especially at state and district levels that currently they are lack of channels to voice their concerns. With this GPN, the Ministry has established a channel allowing all parties to jointly discuss and find ways to overcome the problem of consumer.


District Consumer Movement (GPD) is a forum chaired by the Head of Brance of Domestic Trade, Cooperatives and Consumerism (MDTCC) and the co-chairman is appointed among GPDs, and it’s comittee is consisting of representatives from consumer associations which is district level of the member, representatives from local business organizations, Government agencies at the district level, Consumer Partner and individuals who are active in the field of consumerism. GPD tasks include three (3) of the following main tasks: -

      i. To plan, coordinate and implement activities of consumerism at the districtlevel;

      ii. To  advice to the State Consumers Movement (GPN) on any matters relating to the consumer;

      iii. To help, investigate and address the issues of consumerism at the district level;

      iv. To help to move the Consumer Squad; and

      v. To assist in program / activities organized by the State and branches of MDTCC


Ministry is also always supporting the establishment of associations or consumer organizations at district and state levels. In addition, the ministry has also work closely with the association / organization in implementing consumer education programs such as the Federation of Malaysian Consumer Associations (FOMCA), Consumers Association of Penang (CAP), the Muslim Consumers Association Malaysia (PPIM), Association of Protection Consumers Malaysia (PPPM), Consumer and Family, Economics Association of Malaysia (MACFEA), Kuala Lumpur consumer Safety Association (PKP) and state consumer organizations.


Ministry has introduced PHEPD on May 1, 2007 for an effort by the Ministry to help to raise awareness and consumer education in the society especially in rural constituencies. This program aims to assist the implementation of the activities conducted by the Ministry through the State Consumer Movement (GPN) and the District Consumer Movement (GPD). The functions of PHEPD are:

      a.    To assist the Ministry in implementing the activities  of consumerism in their respective areas,

      b.    To guide and assist members of the community to make any complaints relating to consumerism.

      c.    To help to distribute flyers, posters, books and other information related to the consumerism to the local community.


Rural Consumerism Program is another initiative by the ministry which aims to increase consumer awareness among the people, especially for rural communities. Rural communities who have no knowledge of consumerism are very vulnerable to fraud and abuse. Rural Consumerism program provides exposure, awareness and consumer knowledge to rural communities


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