Tuesday, June 11, 2013


Consumerism is a social and economic order that encourages the purchase of goods and services in ever-greater amounts. Sometimes, the term "consumerism" is also used to refer to the consumerists’ movement, consumer or consumer activism, which seeks to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and improved safety standards. In this sense it is a movement or a set of policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer.

In economics, consumerism refers to economic policies placing emphasis on consumption. In an abstract sense, it is the belief that the free choice of consumers should dictate the economic structure of a society (compare producers, especially in the British sense of the term). The term "consumerism" goes back to at least 1915 in the sense of "advocacy of the rights and interests of consumers".


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